4/15/2023 0 Comments Candy crush saga games![]() ![]() It seems odd that three of our five games would miss such an integral feature. Plenty of articles have been written about the importance of social not just for helping to market casual games but to also engage those who play them. Only Bejewelled Blitz and Candy Crush scored highly for social, due to the lack of competitive social elements and competitive play in both Mania games and Juice Cubes. The game had a great mechanic and would have succeeded without a story, but the story has helped the game connect with children and it’s that which has helped Angry Birds monetize outside of the app. More recently Angry Birds Toons have helped to tell proper stories with the Angry Birds characters. However, considering the investment made in designing characters in these games, could a lack of story be detrimental to licensing opportunities? Angry Birds is the poster child of mobile game licensing, helped by the basic, but still evident, narrative of birds having to destroy pigs. Of course, puzzle games don’t need a story, Tetris is the most successful puzzle game of all time and there was no narrative there whatsoever. ![]() ![]() Despite this we’re yet to find anyone who could tell us what the story is in Candy Crush, even with all those animated cuts scenes. ![]() Except for Bejewelled Blitz all the games featured a map and characters – possible foundations for narrative. ![]()
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